Think pink to end cyberbullying stink

Note to self: use the weekend to find and purchase a nice pink shirt. Second note to self: otherwise, learn how to tie-dye.

The Town of Osoyoos is engineering Feb. 28 as Pink Shirt Day to Erase Bullying, encouraging all Osoyoos residents and visitors to sport pink to show their support to end bullying online, in schools and other locations.

This year, Pink Shirt Day’s main theme is cyberbullying. The day is meant to focus on encouraging others to combat cyberbullying by thinking twice before posting something negative, and instead using the internet to spread kindness.

Pink Shirt Day comes from two Nova Scotia high school students, who decided to take a stand against bullying in their own school.

They organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied for wearing a pink shirt.

Bullying is defined as a pattern of unwelcome or aggressive behaviour, often with the goal of making others uncomfortable, scared or hurt.

It’s often used as a way of having control or power over a target, and it is generally related to another person’s appearance, culture, race, religion, ethnicity, sexual orientation or gender identity.

If you are being bullied, feeling alone or just need to talk to someone who will listen, please reach out to a trained volunteer or professional:

  • 1-800-SUICIDE (784-2433) – available 24 hours a day, 7 days a week in B.C. only
  • 1-800-668-6868 – Kids Help Phone (available 24 hours a day, 7 days a week across Canada)
If you’ve been bullied by someone, or have witnessed someone else being bullied, you can report it anonymously through the online reporting tool.
We’d like to see your pink. Let us know when and how you’re wearing pink Feb. 28 so we can share your story with the community.


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