Freshly brewed glasses of Russian River Brewing’s Pliny the Younger Triple IPA beer on a table at the Russian River Brewing Company on February 7, 2014.
Justin Sullivan / Getty ImagesOn a cold Santa Rosa morning, an excited crowd stood in line outside Russia’s River Brewing Company to wait patiently for the brewery’s most anticipated event: Ladies and gentlemen, Pliny the Younger is back.
The 2022 triennial IPA kicked off Friday morning when Russian River Brewing Company welcomed more than 200 customers who were already in line by 10:30 a.m. outside its Santa Rosa and Windsor locations, the company said. Instagram. The beer launch event will run from March 25 to April 7.
But to get the 10-ounce pour, you’ll need to strategize. in the current situation, the Russian River Brewing Company reports that guests usually start standing at the door around 5 a.m., especially during weekends when they are at their busiest. “Pro tip: come Monday through Thursday to reduce your waiting time to get in!” The brewery said in the statement.
Friday also marked the first time that North Bay brewery released its cult-favorite beer for an in-person event since the pandemic began two years ago. 2021 launch provided Online for the first time in the history of a brewery As a precautionary step to protect customers from COVID-19.
Alan Rodriguez holds a tray from Russia’s River Brewing’s Pliny the Younger at Russia’s River Brewing Company on February 1, 2019 in Windsor, California.
Justin Sullivan / Getty ImagesMoreover, the pandemic has put a wrench in the brewery’s previously announced launch date this year. Russian River Brewing Company announced that it will be postponed It happened in early January after citing a spike in positive COVID cases around Sonoma County. The company added that tests showed 20 employees were infected in the week leading up to Christmas.
Within the two-week release period, Pliny the Younger will no longer be available online or in the brewery’s gift shop. Similar to years past, guests will also be limited to no more than two bottles to purchase and no more than 2.5 hours to enjoy a beer so staff can sanitize between parties.
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