Last-week push in place to save
Rock Creek’s Ponderosa Festival

Organizers of the Ponderosa Arts and Music Festival are looking for a little support as the Rock Creek-based event finds itself “at a serious crossroads.”

The event, scheduled for August 17 to 19, has become a big deal in the Rock Creek community, growing from its inception in 2013 to this year include national headliners K-OS, The Funk Hunters, SUUNS, Yukon Blonde and Blue Hawaii — and 25 other acts.

But noting the festival has yet to break even — and in some years “the losses have been substantial” — founders Kris Hargrave and Kia Zahrabi fear this weekend’s show could be the festival’s last.

“At this point, it is looking very likely that 2018 will be the last Ponderosa Festival,” they write in a missive to ticketholders, sponsors and other supporters. “We’re heading towards another year of heavy losses and we simply will not be able to hold on any longer.”

The organizers write they looked forward to 2018 “with feverish excitement,” thinking this was going to be the year Ponderosa started on the path to being financially sustainable.

“But in fact, this year has been one of the most heart-breaking, as the support for the event has dropped.”

The festival is encouraging a last-week push for ticket sales and also looking for support in the form of a GoFundMe account.

“We need a few hundred (500, in fact) more people to come out to Rock Creek, float in the river, listen to music, and soak up some of BC’s purest nature on a pristine riverside site! That is it. The party is ready to rock, we just need you!”

The organizers are also promising this year’s event — even if it is the last — will go off without a hitch.

“If you have a ticket already, have no fear: this summer’s party will go off like it always does! We will be there with our party pants on and all this talk of finances and tickets sales will be unseen.

“It will be another wicked summer weekend and the beautiful part is, everyone who is supposed to be there, will be.”

To purchase tickets for the event (for yourself, a couple of friends or three or 10) visit ponderosafestival.com. You’ll also find information about each of the performers — including links to video jams.

A three-day festival pass costs $289 and includes “three unbelievable days of music, art and community and camping and parking.

If you can’t make it to the event but want to help out with a donation, visit the Ponderosa Festival’s GoFundMe page.

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