CNN has played down the exaggeration of everything as ‘breaking news’.

CNN’s new president, Chris Licht, says that starting today, CNN has added a “Breaking News” guide to its style book, to address the overuse of the breaking news banner across its network and news on cable channels.

why does it matter: Warner Bros. Discovery Yacht CEO David Zaslav has made it a priority to call again Party programming on CNN in favor of the traditional press.

• “We are tellers of truth, focused on informing our viewers, not panicking them,” he said in the memo obtained by Axios.
• “I’ve already seen far less of the ‘breaking news’ banner across our programming.”

details: Licht said he agreed with complaints from “people inside and outside the organization” that the network passed the “breaking news” banner.

• “It has become such a staple in every channel and network that it has lost its impact on the audience.”
• To address this issue, CNN bureau chief Sam Fest led a team in developing “breaking news” guidelines for CNN style writers, according to the note.
• “It’s definitely going to need tweaks, so we’re open for feedback, but this is a great starting point for trying to make ‘breaking news’ mean something big is happening,” Licht wrote.

The Big Picture: Zaslav and educator and investor John Malone have publicly announced their push to bring CNN back toward tough news coverage, moving away from progressive commentary.

• Noting that the network focuses on “information” and truth, he said, “The content of our voice should holistically reflect that.”
• “[W]It has to be lively, relevant and respectful — and how we appear to our audience, in every story, in every part of the country, and around the world, matters.”