December 9, 2021

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From Canada, USA and France, more interested in going to Mexico: Google

Vaccination in developed countries is more than 50% of their total immunization population and is suitable for international travel needs, such as The United States, Canada and France have registered the highest number of flights to Mexico, According to data provided by Google.

With this in mind, the technology company promotes the Travel Insights tool to find out the need for travel in Mexico for domestic and international tourism by analyzing data from user searches around the world.

“One of the most pertinent things to know about whether we have really recovered is to compare this year with the same period last year. At the end of August of this year we received a year-on-year shift with 19% more searches related to travel to Mexico worldwide. And there were 52% more searches in October, “said Ari Dorfman, Google’s head of tourism.

The cities of Cancun, Mexico City, Guadalajara, San Jose del Cabo, Tijuana, Monterrey, Puerto Vallarta, Mazatlan, Merida and Acapulco de Juarez are in high demand.

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“Unlike last year, we are seeing more activity, so we can hope that somehow. Intelligence, Has attracted more travelers to Mexico this year, ”Dorfman added.

Instead, Mexicans search on Google Upcoming trips to the United States, Dominican Republic, and Spain, France, Colombia, United Arab Emirates, Italy and Canada, mainly.

With 79% of lodging nights in Mexico recorded by digital site in 2019, the use of tourism and digital tools due to the epidemic has been further curtailed as 75% of consumers use engine search to find businesses and hotels near you. Location, according to Google.

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Among the latest trends in the search for shelter, it stands alone Tourists like to visit hotels with some environmental certification.

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“In Latin America and especially Mexico, travelers have been looking for permanent accommodation since 2004. One of the things we have introduced is the preference for standard attributes in hotel searches and they will begin to look for information on standard practices and relevant consistency certificates,” Dorfman said.

According to the study Promoting the resurgence of tourism in Mexico, Produced by Tourism Economics, will digitize tourism in Mexico by 2025 with 142,000 new jobs, 21.5 million additional overnight accommodation and $ 13.1 billion overall increase In travel expenses over a five-year period.

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