When virtual reality was first introduced in the 1980s, the technology was very raw at the time. Early VR games were more of a disappointment than a new experience. The potential of the technology was not seen by other areas of the industry. But thanks to the growing power of modern computers and gaming platforms, virtual reality is again trying to break into the market. At the same time, this time the potential of the technology was seen not only in the entertainment industry, video games and live casinos, but in many other areas.
Developers of games, online casinos and entertainment platforms were the first to realize that VR can give a completely immersive environment and a wow effect. Therefore, today there are already several realistic games where the player can literally be inside the created world, interact with characters, inspect objects.
Also, the potential of VR points was appreciated in online live casinos. With their help, the guest can be transferred to a real game room, invisibly present next to real visitors. At the same time, a virtual player can see everything that happens and fully participate in betting and win.
Virtual jury trials
The physical presence of jurors at the scene of crimes is not always appropriate, so often the scene of the incident has to be considered solely from photo and video recordings. However, a British research team is building a virtual reality system that will replace standard equipment when examining evidence.
The British have actually long been proponents of the use of such technologies, and for more than a decade, the College of William and Mary has been conducting research related to this issue. A team from Staffordshire University decided to continue developments in this direction and are actively exploring various virtual reality platforms, including those used in the modern gaming industry.
The bottom line is that a crime scene can be scanned with lasers or captured on video using a compact drone, and then, based on the data obtained, create a three-dimensional scene that you can walk around without fear of trampling on important evidence.
The UK Department of Justice has high hopes for the development of relatively inexpensive technology that will not only reduce the cost of investigations, but also simplify them.
One of the most interesting developments is called CAVE. A special square-shaped room is taken, each wall of which is a three-dimensional projection screen. The user puts on special glasses and with their help he can study various 3D objects from various angles. In some way, we have a virtual holographic installation just in front of us.
The beauty is that this technology is already being used by some automakers. For example, the Ford company was noted. They use physical models of their cars overlaid with virtual models. Firstly, this approach eliminates the need to create several physical models, saving a large amount of development funds, and secondly, in this way, various flaws in the design are solved much easier and faster.
Ford notes that if not for virtual reality, then some design flaws could have been missed in the company’s newest line of cars.
Advertising in virtual reality
Thanks to the Internet, advertising has become more targeted and intrusive. Therefore, it is not surprising that from time to time there are tools that allow you to get rid of annoying banners. However, people in the advertising industry believe that virtual reality technologies can make advertising really interesting and useful for the consumer.
Automakers such as BMW and Volvo are showing interest in virtual reality, offering virtual test drives and races on models of their new cars. Branded clothing manufacturers also do not stand aside. For example, Hugo Boss and Dior have launched their marketing campaigns using virtual reality, which allows people to “attend” fashion shows from the comfort of their homes. Of course, this is only the beginning, and in the future, we expect even more ambitious and interesting projects.
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