on March 12 trademark filingUncle Vanya’s yellow and red logo looks almost identical to McDonald’s famous golden arches, but is tilted 90 degrees to the right. They form part of the letter “B” in the Cyrillic alphabet, which corresponds to the letter “V” in “Vanya”.
Although none of these new restaurants have opened yet, it is clear that the plan is to acquire existing closed McDonald’s restaurants. The new restaurant is based on the 19th century play “Uncle Vanya” by Russian director Anton Chekhov.
The acquisition of trademarks began in Russia.
On March 12, a trademark application was filed for the McDonald’s logo with the words “Uncle Vanya”.
The Russian State Duma had previously suggested that Russia replace all McDonald’s restaurants with “Uncle Vanya”.
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Vyacheslav Volodin, Speaker of the Russian Lower House of Parliament, He said Last week, Russian brands should take over McDonald’s sites. They announced that they would close our doors. Well, well, close. But tomorrow in those locations we should have not McDonald’s, but Uncle Vanya,” he said. “Jobs should be preserved and prices reduced.”
Officials also said that Russia can do this Ignores Patents owned by entities from countries considered hostile by Moscow, while Russian President Vladimir Putin last week Plan supported To nationalize foreign-owned companies that have left the country. He said Russia should “introduce external management” to the companies leaving “and then transfer these companies to those who want to work.”
These moves pave the way for Uncle Vanya to fill the McDonald’s vacuum in Russia.
The arrival of McDonald’s in the Soviet Union in 1990 drew crowds as well Addresses, to become a symbol of the West’s victory over communism at the end of the Cold War. The Soviet Union collapsed the following year. Since then, the American series has gained popularity in Russia and Ukraine, both of which are former members of the Soviet Union.
The company is headquartered in Chicago He said It will continue to pay employees in full in Ukraine, where McDonald’s had 108 stores before the war, as well as in Russia, where the company had nearly 850 stores and 62 thousand workers.
When McDonald’s opened its doors in Moscow 32 years ago, executives expressed confidence that, no matter what, they would stay in Soviet Russia. The Washington Post reported.
This time, McDonald’s leaders were less optimistic.
Chris Kempczynski, McDonald’s CEO, told employees that it is impossible to predict when the company will reopen in Russia. “We are facing disruptions in our supply chain along with other operational impacts,” he said He said In an email to employees that was revealed earlier this month.
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