Joins Inter American Press Association (IAPA) “Approval”This led to a bill being tabled in the Canadian Parliament that would force large digital sites to pay the media to use their content.
“The Canadian case is good news for the region and opens up opportunities for other countries to join this type of initiative“IAPA President George Kanahuwati said in a statement.
It is also one of the co-ordinating bodies of the so-called International and Regional Press Associations working to promote the sustainability of the media, and includes the Ibero-American Telecommunications Organization (OTI) and the Grupo de Diarios América (GDA). , News Media Canada (NMC, Canada), News Media Alliance (NMA, United States), among others.
Kanahuwati recalled that the working group had made the request last September.Prioritize the evaluation of newspaper content on digital platforms, ensuring conditions for fair and equitable pay”.
On April 5, the Canadian Minister of Culture, Pablo Rodriguez, introduced Bill C-18 in Parliament, proposing a “joint and voluntary dialogue between media managers and digital platforms” within 12 months.
SIP Highlights, Initiative Text Says “Negotiations should lead to sites that pay media for profit-making content from digital advertising.”.
If an agreement is not reached after twelve months, a mandatory negotiation is established by the Radio-Television and Telecommunications Council of Canada.
“Currently, the health and future of the news industry, especially local news, are at stake. We want to ensure that the media and journalists are paid fairly for their workRodríguez points out the basis of his bill.
After specifying that “Free and independent journalism is the basis of our democracy.“, Rodriguez added.”Now more than ever, Canadians need reliable and trustworthy information, especially in the face of distrust and misinformation.”.
According to the IAPA, more than 450 Canadian media outlets have been shut down since 2008, while digital advertising sales in the country reached $ 7.75 billion by 2020, reaching 80% through Google and Facebook.
According to the SIP, “The bill mainly targets Google and Facebook”And contains the negotiation code of digital media and platforms approved in Australia on February 25, 2021.
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