June 13, 2024


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Taco Bell has opened a "Defy" restaurant that prioritizes car orders via the app

Taco Bell has opened a “Defy” restaurant that prioritizes car orders via the app

Today, Taco Bell I opened the doors to their new two-story restaurant concept, Taco Bell Davy, in Brooklyn Park, Minnesota. Taco Bell Tell us first about Taco Bell Defy Back in August 2021. The site is using technology to speed up service, with “the bold goal of creating a two-minute or less driving experience for concept customers,” according to Taco Bell president Mike Grams.

Most of all, the new restaurant design aims to be mobile ordering and easy third-party delivery. Delivers orders from the elevated kitchen area via a vertical lift/”food pipe” seen in the video below which brings meals down to ground level – think of a bank through a car but you get Chalupa and Baja Blast instead of cash. According to Taco Bell and the franchisor border foodsThe Defy website “includes many features that could appear at future Taco Bell restaurants in the United States,” and they are considering retrofits for nearby restaurants.

Taco Bell Defy has the option of ordering through the usual loudspeaker or in-store at a kiosk for customers who automatically crave Gordita Crunch or who prefer talking to a human, but that’s not the focus here.

Of the four driving lanes, only one is a conventional road. That leaves the other three prioritizing people who order the app so they can check in, “skip the line,” scan a QR code, pick up their food and go on their way, or to third-party delivery drivers who work for services like Door Dash, GrubHub or Uber Eats.

Taco Bell is the next fast food chain on the list of restaurants that prioritizes digital ordering format. Back in December, Chipotle Opened the first “digital kitchen” in Ohio dedicated to fulfilling online orders and orders received through a walk-through window, despite the idea of ​​adding Chipotlane-style driving windows to company executives In the first place it was ‘controversial.“As food delivery apps are in heavy use during the pandemic, Ghost Kitchens It has made headway among the major brands as restaurants have moved to a minimal level of delivering food to customers.

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